ITV 'shocked by low Daybreak ratings'

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ITV 'shocked by low Daybreak ratings'

Post by GD on Fri 31 Dec 2010, 10:26 am

ITV has apparently been left 'shocked' by a recent set of ratings for breakfast show Daybreak.

Before Christmas, the programme was steadily climbing its way back up the ratings ladder after a difficult period in the months following its launch in September.

However, according to The Sun, the show hit a ratings low yesterday after it attracted only 390,000 viewers, compared to BBC Breakfast's 1.26 million.

A source said: "The ratings low is a shock, as it was thought the show had come through the worst.

"It was thought it should have done alright yesterday as it was the first day back to work for many people after Christmas, but Breakfast absolutely whipped it."

The show is currently being presented by stand-in hosts Kate Garraway and Dan Lobb while Adrian Chiles and Christine Bleakley are away on holiday.

An ITV spokesperson blamed the figures on the change in viewing habits over the Christmas holiday, and pointed out that ratings were down across the board.

They said: "The changes to normal viewing patterns as a result of the Christmas holiday have affected the performance of all channels' breakfast programming this week." (from DS)


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Re: ITV 'shocked by low Daybreak ratings'

Post by kingcolemk on Fri 31 Dec 2010, 3:40 pm

I reckon the the viewing figuers are falling in direct proportion to Kate's rising necklines. Shocked

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